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ƼIPOȥGMV227Ԫ ƴ1

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ʾƼIPOȥGMV227Ԫ ƴ1¡ ÿ ¿Զ ÿ༭ ǰƴ࣬ƾ3귢չΪ罻̵һɡƼ,2018ϲ79

2018ϲ79

ƼIPOȥGMV227Ԫ ƴ1¡

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322գƼSECύй顣йʾƼƻͨļļ2ԪʽʽҪչ˾ҵӪ輼ʩԼƽ̨

ƼύйGMVǻԱֳǿ̬ƣӾëʵȲƼҲķչ⡣ڲʹ⣬ҵ绷֡ꡢÿƴƴȻԱƵͬչѸ͡⣬Ȼ۾ͷͬ罻Ѿá

ǰж½أ׷£Ƽǡռ伸Σ

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罻̵ı桱йԱ̸һɡҵƼۿƼУһǰɽ¶ˮһȱɴĵƽ̨ٴαƵ۹¡ʵϣ粻ǴǰߺߣģʽƼھҵĵڵˡ󡱡

Ƽ2015꣬ڴ֮ǰ䴴ʼФһ͵ġСҲˮԱϷһʱıƷڴͳƽ̨ģʽ£СԱҵƿФᵽ˵㣬˴ƼһµĻģʽ

Ӵ˴ηйƼҵƺ֤˱ʱФѡȷԡ

йʾ2016~2018꣬Ƽֱʵ12.84Ԫ64.44Ԫ130.15ԪƷֱΪ11.29Ԫ59.12Ԫ113.88ԪԱֱʵ1.56Ԫ5.1Ԫ15.52Ԫ2017꣬Ƽһ400.1%20182017101.9%ھͷŵĵгģٶȿɹۡ

ˣûйʾ2016~2018꣬ƼֱΪ25016902320򣻸ѻԱֱΪ90290740ֵעǣƼ66.4%GMVɻԱûʴﵽ93.6%ʾϸߵûԡ

Ƽܹʱԭ֮һ֪Ź˿ں˥ˣ̵ĻͳɱԽԽߡƼڰƴȵ̾ͷ£˸ȵûģʽĶԼչDZ

оβ˵ϻͳɱԽԽߵĵ£ƴƴࣩƼΪ͵罻ģʽΪ˵ƽ̨·ʽ۵ҵڣΪƽ̨̡Ӫ̲ĵ

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ɴ958ԪƼУҵе⣬Ƽй¶ҵģʽнϴĶԡ

ÿվš˽⵽ǿDZƼȻҪë»Լӵȷս

йʾ2016~2018꣬ƼӪճɱֱΪ9.79Ԫ51.73Ԫ107.07ԪƷȥӪճɱɷ֣꣬ƼֱʵƷë1.5Ԫ7.39Ԫ6.81ԪƷëʷֱΪ13.29%12.5%5.98%»ơ

ھ棬2016~2018꣬ƼľֱΪ-2466.8Ԫ-1.06Ԫ-5632.6Ԫ2018խ3

ƼܳɱУӪճɱռݶ2016~2018ռȷֱΪ73.5%78.88%81.64%ƼйбʾӪճɱҪƷĹۡվ˷ѡļǺͻԱѵɱȡ

Ƽģʽҵʿÿվš߱ʾƼijɱǣҪǰ潻׹ģ˺ֹܹģγɹģЧӦëˮƽ

⣬ҵʿָƼƷĹӦȫӪҲȫֿͨعɻսǩԼʽѡǿĹӦѿطʽȥӪҲһ̶Ӫɱ

ǰڽýɷʱФƼģʽΪǿܿصĿƽ̨

ӯ⣬ƼйҲʾ˾ʵӯ̶ܴȡӻԱûӦ̻Żɱṹȷ档δ˾ƻͶڼǿͶʺͼ裬ṩӾµIJƷѡͷḻֵ񡣵˾δЧعӦ̹ϵпܶҵӯǰӰ졣

⣬ÿվš˽⵽ƼģƼĿҲ

йʾ2016~2018꣬ƼĿֱΪ9744.3Ԫ3.33Ԫ6.76ԪԣζţһƼĽ׹ģһҲƽ̨˸߿ա

ԴˣƼйҲʾ2016ꡢ20172018꣬ƽ̨תˮƽֱΪ25졢15졢17죬Ʒƽ̨Ŀ˸սԡƽ̨˺δܳɹչʩDzִʩֳӪжϣƽ̨DZҵӪӰ졣

üķпǰ׼йܣδֵǸܶҵʿ˵̸罻̣Ʋƴࡣ

ȥ꣬ƴʱƾ΢Ž罻ѱĵͳɱģʽʱг㷺ϿɡӽƴIJƱѩӯ֤ȯͳƣսû㣬ͳɱѴ2017ļȵ8.7Ԫǵ2018ڶȵ61Ԫ2018ļʱǴﵽ183Ԫ

ƴδǷƼݣΪҵڵĽ㡣

Ƽйʾ2016~2018꣬ƼӪ÷ֱΪ1.38Ԫ7.08Ԫ9.55Ԫ20172018꣬Ƽҷֱ1400˺630ˣӦĻͳɱֱΪ39.58Ԫ39.2ԪɴƼƺδֳԵĻͳɱơ

Դˣ罻̴ҵÿվš߱ʾƴƼӯģʽűǰߵԴĹͽӶ𣬶ҪԴԽײۡͬҵģʽ˸ԵIJص㲻ͬƴͳɱҪΪӪɱӣӴûֻܻСûƼȵĻԱģʽӪֶʵҪؼڶιӦߵİѿء

罻̵ıͨ罻ѱ䷽ʽûͳɱ͡ʿܽᡣ

ʵϣڼߴǰɷõĶ罻̴ҵУʿҵ߲㶼Լ٩ΪġĺڣǮòףǴһƷһG顱?/p>

ҲΪˣƼйҲԿ2017~2018꣬ƼӪܳɱеռȴ10.8%½7.28%Լ8.68%ǵ8.86%

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ἰƼܴڵķ⣬ھҵĵгƼͬҪӦⲿѹͬԻԱƵģʽӪƽ̨˵Ƽٻ֡ꡢÿƴƴȾֵս

ÿվš߻ȡһݻʷӪʾ20182~4£ʱ䣬ʵ4350Ԫ1.53ԪԾʽûϣûҲ20003000򡣾ʹƼŲҵ֣ڹĹڵгҲһҶ

ս԰ƴϻ۾ͷ罻г졣

һԶ׼ǣƼǻ֡ȣȻ罻ѱ淨ƣ͵ǰ彻׹ģԣ밢Ⱦͷо޴ࡣ

ʾ2018꣬GMVﵽ4.82ԪGMVΪ1.7ԪƴGMVҲﵽ4716Ԫ϶ԣ2018꣬ƼGMV227Ԫ

ƽֵ㣬ƼΪڻԱģʽĴȫ꽻׹ģƴһ¡һڡ졣

⣬2016ꡢ20172018꣬ƼGMVֱΪ18Ԫ96Ԫ227Ԫ20172018ֱΪ433.33%136.46%Ҳֳ˷Żơڴ˱£һƼ罻Ƿл᣿

ԴˣֻתսԹͨڽܡÿվš߲ɷʱʾƼ罻̵ģʽ밢ȵ̵нϴƼģʽͨ+΢+罻硱ʽȥг׼3~5߳еûһͰԱûЩغϣ߹ɾϵֱӾȻ㲻ϣϾ˫ڲͬġ֡Ƽ罻̸ֳһȥĻʽ

⣬ͨʾ밢ȣƼƴͬ罻̸нͨ罻ѱ䷽ʽߵIJҲԣƼͨԱģʽƴͨȦԱΣƼĻԱģʽDZֳȥĻص㣬ֻͨʽʵƷԱЧһıģʽļֵ

罻̴ҵ߱ʾƼֵ罻ģʽͨչԱչû컨壬ûֵھϣŸռ䣬ؼûʹƵκͿͻĵۡԱ괫ͳƽ̨Cƽ̨ǷȦģ罻ľôֱȥиͳ

ҵй۵Ϊе߼ԲοCEOѻġE=MC2ۡ˼ǣڹ˿ʲ˽лһҪľھÿһ˿ϵļֵ棨Earnings=ƷMerchandiseͻ2Cus-tomer2

2018ϲ79
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